In every crisis, there are significant opportunities.
Brazil’s current economic crisis has impacted numerous individuals, leading to decreased purchasing power and job resignations. This situation is expected to persist for several years despite potential political changes.
Every crisis presents valuable business opportunities, especially with the growing accessibility and democratization of possibilities due to the internet.
This article highlights the potential opportunities that can arise during the current crisis. Discover innovative ideas to adapt and leverage technology to navigate through challenging times.
Begin a fresh venture
If you have recently been laid off from your job, this could be the chance to finally pursue that business idea or talent you’ve been neglecting.
Enjoy cooking? Consider starting a blog to share your kitchen adventures. Have a knack for crafts? Open a virtual craft shop online. If you love animals, starting an Instagram account featuring cute animals could be a stepping stone towards pet care or opening your dream pet shop.
There are numerous opportunities in the digital media realm for those looking to exclusively concentrate on creating infoproducts like online courses and e-books. It is feasible to purchase a product of this kind and modify it to make an original creation without the need to start from scratch, similar to Private Label Rights (PLRs).
The internet allows individuals to easily and affordably share their interests, making blogs and social media a cost-effective way to attract an audience and potential customers for various initiatives.
What is your secret talent?
Work independently as a self-employed professional.
If you have skills and are currently unemployed, consider starting a freelance career from home to earn extra money, either as a temporary solution or as a more permanent lifestyle choice for flexibility.
By 2020, freelancers will make up half of the workforce in the United States and England, as reported by Forbes Magazine. The rise of technology is fueling the rapid growth of independent professional work.
You can begin by registering on platforms that connect freelancers with clients, such as Get Ninjas and 99 Freelas in Brazil, or global platforms like FreeLancer and UpWork if you are proficient in English.
Identify yourself first, then put together a portfolio and begin working!
Enhance your professional reputation
If you prefer job security and teamwork over working alone, the internet can play a crucial role in helping you find a job. Nowadays, both companies and job seekers are increasingly using professional social networks for recruitment purposes.
LinkedIn, a popular professional networking platform globally, experienced a 25% growth in its user numbers from May 2015 to 2016, with a wide range of content related to different fields and interests available on the site.
It’s crucial to regularly update your resume on your professional social network when seeking employment. If you don’t have a profile on such a platform yet, create one promptly. Engaging with former colleagues and demonstrating your availability can also aid in the job search process. Building a strong network can be highly beneficial in this regard.
You can also track the companies you are interested in to stay informed about job opportunities in your preferred field.
Start a specialized blog
Seth Godin, in his book “Tribes,” argues that despite technological advancements, human tendency to form tribes continues to thrive, enabled by the internet breaking down geographical barriers. Therefore, maintaining an active blog on a specific topic can attract like-minded individuals regardless of location.
By establishing a readership for your blog and establishing expertise in your chosen topic, you can tap into a targeted market and promote products that are relevant to your audience. Many successful blogs across different categories are able to sustain themselves financially through means such as advertisements, selling digital products, and other forms of promotion. Blogging has become a viable source of income for many individuals today.
Creating your own blog is now easier than ever with tools like WordPress, which can be automatically installed on different website hosting services at affordable rates, even if you lack technical expertise.
Establish a blog for your business.
The current popularity of content marketing presents a significant chance to attract new customers and boost company profits. Similarly to niche blogs, corporate blogs can provide valuable content related to their industry to attract and retain customers.
The content marketing proposal aims to engage and maintain readers in order to drive revenue through online interactions with the audience.
Establish an online shop
If you have a brick-and-mortar store, have you considered expanding your business by selling online? Setting up a virtual store can be simpler than you think, even without technical expertise or a technology provider. Just like blog platforms, there are ready-made virtual store systems available from hosting companies worldwide.
Using a pre-made system offers the benefit of requiring minimal investment, as you will be working from an existing system already in use by multiple companies. By adding a touch of creativity and effort, you can personalize your online store to accurately represent your brand.
Having a virtual store can lead to a significant return on investment. The potential increase in revenue from an online store may match or exceed that of a physical store, depending on the business. The success of many successful Brazilian e-commerce websites has started with modest investments.
Conclusion.
The article highlights some of the numerous possibilities available on the internet for creating income and starting new ventures. If you resonate with any of these opportunities, you can explore a wealth of information by conducting online searches. Therefore, stay positive, get ready to work hard, and dive in!
Publication date: 06/02/2017 (last updated on 19/06/2023)
