Início » AWS is the abbreviation for Amazon Web Services, which is a prominent provider of cloud hosting services.

AWS is the abbreviation for Amazon Web Services, which is a prominent provider of cloud hosting services.

by Cloud Servers HQ
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AWS - Amazon web Services
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AWS - Amazon web Services
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Anyone unfamiliar with Amazon and its founder, Jeff Bezos, is unaware of the rise of one of the most significant internet visionaries in history.

The company, established for over 23 years in its home country, now exceeds a market value of $427 billion globally.

What is her occupation?

The company offers a wide range of products online, from books and clothing to electronics, home goods, and video streaming services, as well as cloud computing infrastructure.

The company’s origins date back to 1994, when Bezos, aged 30, left his job as a Wall Street financial company’s vice president to relocate to Seattle with his wife.

Bezos recently finished a training program on bookstore ownership and, unlike his peers, envisioned selling books online.

However, this did not align with the situation at that time, as the internet was only accessible to a small group of 15 million individuals globally. Nevertheless, Bezos recognized that he was facing a valuable chance.

The company set up its headquarters in a house, using the garage as an office. By launching an online store and offering attractive discounts, it became the world’s first virtual bookstore and succeeded in gaining market share.

Amazon created AWS.

A lot has changed from that point to this one.

The company established AWS (Amazon Web Services), its cloud computing infrastructure division, in 2006, which is the focus of this post.

No one is aware that the previous company was an online store facing significant scalability challenges.

Amazon, like many online retailers, experiences significant spikes in traffic during special occasions like Christmas, Father’s Day, and Black Friday in the USA. Consequently, the company had to make substantial investments in technology infrastructure, including constructing data centers to handle the increased demand.

The company had to develop more robust systems to handle the potential for scalability and control of the machines due to these requirements.

The company’s remarkable insight was recognizing that a scalability issue they faced could be a widespread challenge for other companies as well, leading them to develop Amazon Web Services (AWS).

What is AWS?

If you found this post without knowing about this Amazon service, don’t worry. Let’s clarify.

Amazon Web Services (AWS) is a secure cloud service platform that provides businesses with computational power, database storage, content distribution, and other tools to support their expansion and development, as stated on Amazon’s website.

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Infrastructure is essential for a company’s online growth, providing support for applications, websites, and all necessary elements.

Today, AWS offers more than 2000 services in its portfolio.

Amazon has accomplished a remarkable feat with its revenue growth, setting a new industry record for the fastest expansion in history.

In Brazil, the company initially introduced electronic books in 2012, followed by physical books two years later. This year, there are plans for the company to launch a marketplace similar to the one in the United States.

Cloud Hosting versus Traditional Hosting

Cloud computing is utilized by all AWS services, regardless of whether you discuss it as cloud computing or not, without understanding how it differs from traditional hosting.

Let’s consider a real-life example.

Imagine having a website hosted on a non-cloud server. Typically, you would receive the following:

  • Fixed cost for using computer resources shared with other clients or a unique feature (VPS).
  • If a machine’s performance peaks due to high demand, you can either add more machines to distribute the load or upgrade to a server with better computational resources for improved performance.
  • Upon reaching the peak of usage, you will be charged the same amount as if you were requesting optimal performance.
  • If your website, software, blog, or e-commerce experiences a sudden surge in traffic, it may go offline.

Cloud computing addresses this typical issue by operating on a pay-as-you-go model.

Imagine choosing to switch from a conventional lodging option to a cloud-based service. What you would get:

  • Cost per use of computational resources is based on the actual usage of the server, meaning payment is made only for the resources utilized.
  • Automated scaling increases performance during periods of high traffic, ensuring your website, software, blog, or e-commerce remains operational.
  • Optimizing the use of computing resources by avoiding payment for unused resources.

We will assess them based on price, payment options, availability, service quality, support, suitability, and ease of use.

Traditional lodging.

Price remains constant and payment options include bolet, card, and transfer. Services provided include hosting for websites, blogs, e-commerce, software, and apps, with support offered through online channels, phone, and email. This service is best suited for platforms with consistent monthly traffic and offers a user-friendly experience.

Cloud Hosting services:

Price depends on usage and payment is typically made with a credit card. The service is available as long as you can afford it and includes hosting for websites, blogs, e-commerce, software, and apps, mostly online. It is best suited for platforms with fluctuating monthly traffic, but usability may be more challenging.

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Market revolution

Cloud computing is a revolutionary shift in providing computational resources, offering elasticity compared to traditional physical resources.

If you hire a computer to run an app or website, half of the resources would remain unused if it only used half of them.

With the cloud model, you only pay for the computing resources you use, and any idle resources are redirected to other services.

This indicates a disturbance in the market.

Microsoft’s president and legal director, Brad Smith, stated that the cloud will support all the upcoming significant advancements that will lead to the Fourth Industrial Revolution.

How exactly does cloud computing operate?

Hiring cloud hosting is like having access to a powerful machine with unlimited computing resources, as long as your credit card allows it. This involves using interconnected servers with artificial intelligence to efficiently allocate and share resources.

AWS Primary Services

AWS categorizes a significant portion of its many services into two main groups known as Foundation Services and Platform Services.

Foundation Services refer to various computer, storage, database, and network services, including popular ones like EC2, S3, and Lightsail.

Platform Services have advanced to a higher level of computing and may not be your primary focus initially, such as content distribution, memory, parallel processing, and libraries.

You can handle all of this using a single management platform: the Amazon administration console.

Is that intended for me?

Amazon services are suitable for individuals with existing websites, blogs, e-commerce platforms, or software experiencing high traffic demands, seeking cost-effective scalability. They are also beneficial for those planning to introduce a digital solution expecting significant traffic volume.

If you do not match this description, we suggest that, at this point in your business, it is not advisable to spend time learning the platform. Utilizing and managing these services demand advanced technical expertise and likely the services of a skilled professional dedicated to this task.

Advantages versus Drawbacks

Benefits Drawbacks
Good scalability at an affordable price Technical knowledge required for setup
Wide availability of services globally Payment limited to credit card
Self-service functionality Limited intuitive tutorials in Portuguese
Pay-as-you-go model Support available only in English
Emphasis on security Steep learning curve
Wide range of services
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Practical solutions

If you have a website, blog, or e-commerce platform, how can you leverage AWS services to reduce your hosting expenses?

One compelling option is to utilize file storage, such as Amazon’s S3 service, which enables users to store images, videos, and files in the cloud. This eliminates the need for excessive server storage and offers a cost-effective way to centrally store numerous files.

Other methods include providing CSS and Javascript files through a CDN like CloudFront on Amazon to enhance site speed and performance for visitors.

Mythical stories

Some myths in the market suggest that a web solution is superior simply because it is on AWS, without considering the context.

  • Scalability of an application is not solely determined by being on Amazon; it also hinges on the application itself and how it utilizes computational resources. Furthermore, setting up the environment correctly is crucial for enabling automated service expansion as necessary.
  • The expenses are minimal, so there is no need for oversight. In contrast, in traditional lodging, the total cost is predetermined, unlike on Amazon. Hence, it is crucial to manage effectively and understand performance limitations to avoid overspending.
  • Although you can configure the solution on your own, it is recommended to consult a specialist before starting any service to ensure everything is set up correctly. Asking for a second opinion is also a good idea.

Large companies utilizing AWS services

Thousands of companies, such as Trello, Netflix, Slack, Coursera, and others, utilize Amazon’s services without being fully aware of it, highlighting the platform’s robustness in terms of growth and quality.

In summary

We discuss AWS in this post, including its background and the primary web infrastructure services offered by the global e-commerce company. We also analyze the pros and cons with you.

We trust we have provided clear guidance on utilizing Amazon services. Feel free to share our post with friends if you found it helpful and engaging. For any queries, feel welcome to leave a comment for our assistance.

Discover how to set up and customize a WordPress website on Amazon Lightsail.

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Netzei is the initial entirely digital Brazilian agency specializing in creating static websites that function dynamically to support small and micro enterprises. Get to know them.

Publication date: 18/07/2017 (revised on 25/04/2019)

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