The latest study by the Internet Steering Committee in Brazil showed an increase in the number of people using online platforms for selling products or services, rising from 7% to 17% between 2012 and 2016. Additionally, the percentage of individuals making online purchases rose from 31% to 38% during the same timeframe.
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Having an online presence and a strong virtual strategy is crucial for enhancing business potential. It is inevitable that your target audience will eventually look up your company on Google or social media. Therefore, the challenge lies in selecting the platforms that best showcase your brand amidst numerous choices.
This choice relies on your business objectives, available time for managing online platforms, and desired audience, among other considerations. We have compiled data to highlight the significance of each virtual space, aiding in your decision-making process on where to focus your digital efforts in the upcoming year.
Website: a comprehensive substitute
Companies in the industry have made it easier to build a website nowadays, which used to be expensive and required expert knowledge in the past. Today, there are affordable tools and support available for creating websites.
Having a website indicates a powerful and reliable brand. It’s essential to consistently maintain and enhance your web pages to strengthen credibility.
The mobile phone is the primary way people access the internet in the country, so your website must be mobile-friendly for easy navigation on smartphones.
Blog: platform for sharing information
The blog is an effective marketing tool that allows businesses to attract an audience through content creation, a strategy widely adopted by large companies as well as self-employed individuals and small enterprises.
Depending on the type of service provided, a blog can serve as a significant advantage. For instance, while most photographers showcase their portfolio on a website, those who also share behind-the-scenes insights through a blog stand out to clients.
Sharing content on a blog increases your visibility on Google and reinforces your brand, but maintaining a blog requires ongoing effort to provide relevant content for your audience.
To shut down the business, all you have to do is close the virtual store.
The latest study by PwC shows that the number of Brazilians shopping online now matches those shopping in physical stores, indicating a shift towards online shopping for its ease and convenience.
Consider setting up an online store to expand your customer reach and enhance the user experience to drive sales effectively, whether you are new to e-commerce or an experienced seller.
Investing in the security of your online store is crucial. Check out this article discussing the significance of SSL certificates.
Email can enhance the credibility of your business.
Owning a personalized email is crucial for a digital strategy, especially for businesses and online projects, as it enhances credibility with the audience by using a custom email address, which is a valuable investment due to the email’s significance as a primary communication tool in the business realm.
Custom email provides increased credibility, productivity, and organization by allowing for the separation of professional and personal matters. Moreover, it offers enhanced account management features compared to free email accounts, enabling the creation of multiple accounts with the same domain for partners and employees.
A custom domain is necessary for setting up your own email address. Luckily, many companies provide this service at budget-friendly rates.
Capturing your audience on social media platforms
Having active social media profiles is an effective way to draw attention to your business. To do this successfully, ensure that your profiles are well-designed, regularly updated, and engage with your audience.
It is crucial to select the most suitable social media platforms for your business by considering where your target audience typically engages, such as Facebook, Twitter, or Instagram, among other options.
YouTube is a significant platform in Brazil with 98 million users. The majority of young Brazilians aged 18 to 34, around 96%, watch YouTube videos. This makes it a crucial platform for entrepreneurs targeting this demographic.
It is crucial to understand where your customers typically search for the services you provide in order to achieve good results.
If you create profiles but don’t engage or update them, it can harm your image rather than help. It’s crucial to keep all your online platforms current with quality content.
Investing in planning and executing the strategy leads to successful outcomes.
To be successful online, it is essential to establish a strong digital presence. It is important to thoroughly assess the potential impact of various online platforms, such as websites, blogs, online stores, custom emails, and social media, in order to effectively promote your business. It is recommended to conduct thorough research and planning to ensure informed decision-making.
Discover the top tools for building websites by exploring an article that compares website creators and WordPress, offering easy, affordable, and beneficial options for creating your website.
Do you have any inquiries regarding the most suitable option to improve your online business? Feel free to ask in the comments section. Let’s interact and exchange insights!
Published on: 26/12/2017
