Registering a domain is a crucial initial action for launching a website and establishing an online presence. This process can be confusing, involving decisions on the domain name, extension type (.com, .com.br, .net, etc.), provider selection, and determining the number of domains needed for the site.
A website typically requires only one domain to function, but there are also other advantages to registering multiple domains for your site. Would you like to learn more about these reasons?
Improve the likelihood of being discovered online.
How often have you mistakenly entered an incorrect address online due to rushing or lack of focus? Or perhaps you couldn’t locate a company on Google because you were unsure of how to spell its name? It happens more often than we think!
This kind of situation is common and can prevent your website from being discovered online, even after it has been launched.
By registering multiple domains with variations of your main domain, you improve the likelihood of being discovered, even if users input the address incorrectly. Failing to do so may result in users encountering error pages, discouraging them from continuing their search for your site. Therefore, it is essential to secure different domains to account for common typing, spelling, and domain extension mistakes.
To illustrate, imagine you own a clothing repair business with the primary domain www.clothingrepair.com. To improve the visibility of your website to customers, you might consider registering additional domains like clothingrepair. net (to cover misspellings) or clothingrepairs. com (to target plural variations).
Focus on the most important variations when considering additional domain registrations, such as different extensions like .com and .com.br.
Having multiple domains ensures that users will be directed to your website in all situations, preventing any missed visits. Remember to link the extra domain to the primary one and set up the redirection for this to function effectively. 😉
By registering different domain names, we ensure users can locate the website and safeguard it from potential rivals, which highlights the importance of securing multiple domains for one site.
Secure your external domain
When someone registers a domain, they may believe they own the name online. However, this is a misconception. Registering a domain grants only the right to use that address and does not equate to brand ownership. Additionally, this right is valid only for the duration of the domain registration.
Unless there are rare cases where the company also holds the trademark registration, no one is immune to the risk of a competing website being created with a domain similar to yours. This could potentialy harm your business.
The best approach to prevent such issues is to secure multiple domain registrations for your website. By doing so, you can utilize the same name but have it registered under various extensions. It is advisable to register popular extensions like .com and .com.br as they are widely recognized and frequently used by internet users. Additionally, depending on your business type, you may consider registering other extensions tailored to specific segments, such as .org, .edu, and .adv.br.
The new domain extensions, such as .site, .online, and .dev, are becoming popular among those seeking unique addresses. When selecting a specific domain category, it’s important to also register in widely-used extensions like .com and .com.br.
To safeguard your brand, consider registering it and seeking legal assistance if someone registers an address with your brand. Keep in mind that this process may be more complex, time-consuming, and costly compared to registering domain extensions, which typically cost R $ 40 to R $50 per year.
Summary of registering multiple domains
Registering multiple domains for your website is beneficial for ensuring that users can find your site, even if they enter the address incorrectly. Understanding the common typing errors associated with your brand, such as typing, spelling, and extension mistakes, is crucial for this purpose.
To safeguard your website from competitors who may try to exploit your traffic by registering a similar domain, it is advisable to secure the domain name in the primary available extensions.
Consider beginning the process of registering multiple domains for your website now that you are aware of the reasons. Review this list of top domain registration companies evaluated and chosen by the website’s team.
If you have any inquiries, feel free to comment here. Enjoy and share on social media! 🙂
Publication date: 22nd March 2017 (last updated on 22nd April 2021)
