To succeed in e-commerce, having a strong customer base is crucial. This means having a desirable domain name. What should you do if your desired domain is already taken?
There are ways to address the issue, such as modifying your initial concept, purchasing the domain from the original registrant, or seeking to reclaim the domain from the regulatory body. Another option is to pursue administrative or legal action.
Did you witness it by yourself? There are many possibilities!
We will outline the primary options to help you choose the perfect domain name. Let’s get started!
Changing the top domain’s rate.
The top-level domain (TLD) is the part that comes after the website name and was initially intended to designate the sector of activity. For instance, “.com” originally denoted commercial activity but has become widely used across various sectors and is the most popular domain extension globally today.
When creating a domain, many people overlook the numerous alternative options available beyond the common ones. For instance, if you are involved in environmental activities, you can opt for “eco.br,” or if you are in the arts field, you can choose “art.br,” among many others that can highlight your city, area of expertise, or profession. The Registry site provides a wide range of possibilities for domain endings, offering hundreds of choices for users to select from.
You can also explore companies’ websites that specialize in domain registration, offering a wider range of options beyond “.br”.
Before creating your domain, it is advisable to examine similar existing domains to ensure they won’t negatively impact your brand. Consider purchasing multiple domains that are akin to your site for added protection.
Utilize imagination and innovation
You can turn this challenge into an opportunity by transforming a simple idea into a more innovative domain. Consider playing with the name to create a unique identity for your business.
A website promoting Florianópolis could use the domain “euamo.Floripa.br,” which was available at the time of writing. New domain categories have been released, so consider this tip!
You can utilize extensions such as .blog and .me in addition to the common .com and .com.br for your blog. Check out a post providing alternative suggestions to boost creativity.
Purchase the domain you have envisioned.
If the domain is not linked to a website, you have a good chance to acquire it by checking the Whois site for user information and making an offer.
Consider carefully whether it is worth investing money and effort in negotiating if the domain is already linked to an active website. If you decide it’s necessary, go ahead and present your rationale.
4. Supervise the domain release procedure.
The Registry.br periodically initiates a domain release process for individuals who have relinquished their chosen option or had their registration canceled. Access the schedule and list of available domains to potentially find your ideal domain.
Some hosting providers can help with this process. For instance, GoDaddy provides a service where clients join a virtual queue for their desired domain.
Consider using an administrative or legal procedure if your brand is being misused.
If you discover that someone has registered a domain with your business name and is benefiting from your brand, you can take legal action based on Intellectual Property laws, using either administrative or judicial procedures.
The solution involving administration: mediation and arbitration
You can use the Saci Administrative Internet Conflict System to resolve issues through mediation. Be aware that there are costs associated with the process, starting from $3,000, excluding specialist fees, expertise, and other expenses. There is a calculator available to estimate expenses based on the value of the action.
Evaluate the necessity of the measure, considering that apart from the expense, the procedure duration is 90 days and may last up to 12 months.
Joining forces with a legal action is the judicial resolution.
If you believe the situation is more serious, with harm to your company’s reputation, you can choose to pursue legal action for compensation. In this scenario, collect necessary paperwork, proof, and seek legal representation.
Conclusion
The first stage in making a website accessible is registering a domain, and it is often the case that the desired address is already taken. However, there are various alternatives available, so don’t be disheartened.
Explore the benefits provided by domain registration companies by checking the rankings and the advantages they offer after understanding how to succeed in this step.
Feel free to ask any questions or share information about your record in the comments to exchange knowledge!
Publication date: 08/12/2017 (last updated on 22/07/2025)
