Having your own domain is a worthwhile investment that offers various benefits, such as increased brand protection, improved online visibility, enhanced credibility with your audience, and the ability to create personalized emails.
When creating a website, registering a domain is similar to registering a child’s name after birth – both are crucial steps that establish identity and priority.
When considering starting blogs, websites, and social media accounts, it’s important to note that free online accounts often use the platform’s name in the URL, lacking a unique domain name.
The corporate world started investing in personalized domains to stand out from the numerous virtual addresses and differentiate themselves from those using free domains.
Many people still believe that having a custom domain is costly and is only for big companies. However, this belief is incorrect. A domain can cost as little as R $40.00 per year and some domain registration companies offer promotions with even lower prices, or sometimes even for free when you buy other services.
More and more self-employed professionals and entrepreneurs are recognizing the benefits of owning a custom domain to improve their online presence and business image.
Be more easily reminded
Several websites, blogs, and social networks are available for hosting your business. However, without registering a custom domain, your brand becomes linked to the chosen platform. This means that your audience must remember not only your brand name but also the platform where your site is hosted. Opting for a personalized domain, such as mysite.com, is easier for users to recall than a platform-based address like mysite.blogspot.com. Keep in mind that domain extensions can vary beyond the common .com.br option.
Be located online
Having your own domain can benefit your SEO efforts, making it easier for your company to be found online when users search for it.
Have increased trustworthiness
Sites using free domains may give off an unprofessional impression, impacting consumer trust. Conversely, a custom domain enhances credibility and conveys professionalism, signaling to customers that you have invested in your business and earning their trust.
Create a personalized email.
By registering your own domain, you can have a personalized email address that enhances credibility and professionalism compared to using free email providers.
Stick with the same domain, even if you switch platforms.
If you choose to switch platforms for your website, you can easily redirect it to the new platform without losing your readers. Your domain ownership remains unaffected by the platform change.
Utilize personalized domains for social media platforms
You can register a domain for your social network to direct your audience to the platform you choose, such as Facebook, Instagram, Twitter, Tumblr, or Medium.
Registration.br recently introduced a new feature that simplifies and reduces the cost of the process. Another option is to redirect the domain using CloudFlare, which offers advanced settings and is free of charge.
Safeguard your brand.
After registering your own domain, it becomes your business’s internet address, providing an official online identity and protection in the digital space. This safeguards you from potential imitation of your website and domain if you operate under a free domain.
In conclusion
Advantages abound when registering your domain either through the Registry.br or with companies. Make sure to check out our article for guidance on the best option for your situation.
Hosting and website creation companies typically provide significant discounts on domain registration, with some even offering a complimentary domain when you avail of other services. Explore the list of top companies for domain registration here.
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Published on 20/12/2017 with an update on 25/08/2020.
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